Built a comprehensive design system and expanded the Acre brand for touch points across physical and digital experiences.
I lead design and strategy for our entire product flow, from sign up, approvals, offer flows, calculators, marketing website and more.
I played a primary role in helping define our target audience, building pitch decks and testing for product market fit.
I recruited several key members of our talented engineering and product teams.
I’ve worked at several product companies now I’m still shocked to find that most don’t invest the time in building out a screen library of their application.
Having the latest screens ready to go was beneficial for product, marketing, and even founders who needed images last minute for things like pitch decks.
We coordinated photoshoots with customer closings to build up an asset library to help distinguish our brand from competitors - many who used the same stock we had been leveraging.
This proved to be an invaluable investment that we used to set us apart in all our materials.
I built out more complex patterns (like listing modals) into chunks, with prototype settings like scroll behaviors baked in. Separating complex sections into toggle-able components meant we could quickly update small parts of the application in Figma for testing or quick product iterations.
I also used Figma’s variants for controlling different user states, such as logged in / logged out views that changed throughout our product.