DICK'S SPORTING GOODS

Winter Wear

DETAILS

Dick's Sporting Goods approached us to rethink their North Face Winter Wear campaign for 2015. We challenged traditional marketing sites with a completely different kind of experience - we took our users to an interactive, illustrated mountain full of surprise and whimsy.

ENTER THE MOUNTAIN

The experience begins with jumping into the map. From there, users can follow a dynamic compass that tracks celebrity athletes around the mountain, which they can click into and explore products by the North Face and get to know the athletes better.

Visit the Mountain

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