We built an intuitive react app that would allow users to easily craft beautiful emails and campaigns on the fly while enabling users to build from custom themes and layouts, with precision control.
If you've ever had to design for email, you know it can be a clunky & unintuitive process. We set out to make that easier through an easily understood system built around themes, layouts and globally controlled styles.
The first step of the design process has users choose from a set of base layout options to jumpstart their creations and save them time with common configurations. Users can quickly see what their email will look like and even swap through themes.
We developed a base set of themes for users to quickly jump between - covering the color spectrum allowing users to easily make their emails match their branding. Users can also store custom themes for future use as well.
We gave users the freedom to take our themes and layouts and go rouge – developing their own global styles and color palettes which could be saved for future use. The styling palette offers nearly complete control over every aspect of the email's design.
This gif shows an example of the setup user flow. Users are able to select an email layout, quickly preview themes or pre-styled examples, then jump right into editing their email – all in the browser.